By Sophia Laraki
Finding the perfect gift for your friends and family has never been more important than this year. 2020 has been difficult for everyone, and the holidays are an excellent opportunity to end this year with some joy.
Not only can you brighten your friends and family's year, but you can show support to the Black community by doing your shopping at Black-owned small businesses. Black-owned businesses have been disproportionately affected by the COVID-19 pandemic, with 41% being forced to shut down permanently.
To help you become a more conscientious consumer, here is a list of Black-owned small businesses you can shop at during this holiday season and forward.
Humans Before Handles
For the trendy people in your life, look no further. Specializing in statement accessories, the brand has everything from earrings to handbags. The best part? Everything is under $50, making them the good option for any budget. You can visit their website here.
2. Don't Sweat The Technique
You can add a little flare to a loved one's workout routine with this fitness boutique. The brand's mission is to combine fashion and fitness to make every unique person feel and look good, making it easy to find something for anyone on your list. You can visit their website here.
3. Johannah Howard Home
Johanna Howard mixes Scandinavian design with multicultural artisan traditions to create sustainable home decor. You will be able to find anything from candles to pillows for every home decor lover in your life. You can visit their website here.
4. Matic Cosmetics
You can have confidence when shopping for the beauty lovers in your life with Matic Cosmetics. The beauty brand is organic and cruelty-free and has a wide variety of shades, from a sultry nude shade to a vibrant plum, to fit anyone's complexion. You can visit their site here.
5. Perry Co.
Perry Co. has a wide selection of comfy and stylish shoes made with premium leather. The brand's mission is to break gender barriers by selling 100% unisex shoes. By shopping with them, you can find the perfect pair of sneakers for anyone on your list while supporting a good cause. You can visit their site here.
Want to find more small Black-owned businesses? Visit this easily navigatable directory for a huge list.